All the renowned fashion brands of Pakistan have decided to hold a three-day Men’s Fashion Weak  (MFW) from August 30 to September 1 in a bid to streamline designers and models to enhance the fashion industry. The venue of the event has not been disclosed yet.

It is expected that designers from the three big cities like Lahore, Islamabad and Karachi will participate in the fashion weak men’s wear event to hunt for talented and handsome models to advertise their products. It is going to be the first ever men’s fashion weak in Pakistan.

According to the fashion experts, the MFW is going to be a remarkable occasion that will usher a new era of styles and colours in Pakistan.

Style 360 channel is likely to be an official broadcaster of the MFW that will be attended by a large number of youngsters from all over the country.

During the three-day gorgeous and glorious event, the renowned designers will adorn male models at their stalls. All the accessories of the gents’ fashion from head to toe will be available there.

By and large, the MFW will be packed with glamour and fun. Fashion for men will be the main theme of the event.

According to a survey, the menswear industry has gone up by 13 percent even in the time of recession, and the MFW is poised to strengthen this trend further.

Currently, there are operating 13 confirmed designers along with 12 established brands in the industry. The organisers of the MFW are keen to supplement this ratio. Thus, the coming event will be greatly helpful in this regard.

The preparations for the event are in full swing. There is expected to be immense fun in the function.