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Since its establishment almost 3 years ago, Twitter has promptly developed into a social network used by presidents and bloggers alike for breaking news, opinionated protests, advertising and personal blogging, bridging an exclusive real-time slice of today’s society. In a latest declaration made by Google’s VP of search products and user experience, Melissa Mayer, the search monster said it had confirmed a contract to the twitter service and would soon be equipped with incorporating status updates with its standard search results.

The proclamation came just hours after Microsoft publicized non-exclusive deals with Twitter and Facebook to put together search results into Bing, which has by now resulted in a Twitter search that undertakes less spam and more practical information as compred with the Twitter’s standard search.

Both Microsoft and Google had discretely made attempts at getting hold of Twitter in the past, but the deals never materialized. One of the factors for this is that guessing the company’s right value is bears challenges as Twitter is not taking any revenues but hosts a far-fetched wealth of data that, if used properly, could actually include an innovative facet to Web searches.

Companies like Google and Microsoft have long comprehended the value of real-time, user-generated updates like the ones offered by Twitter: Google’s Trends is allegedly developing more and more famous among users, to which the big G has lately reacted by combining hot trend results in standard search for the most sought out queries.

Twitter counts 20.9 million users in September (up an impressive 18-fold from last year, according to marketing research firm ComScore) but, like other extremely trendy sites for example YouTube, it still hasn’t thought of earning revenues on this, which is why the company is now taking into account some kind of adverts on the site and providing marketers profound access to its data. In this standpoint the deals with Google and Microsoft are surely a breath of fresh air for twitter.

Reviewing their statements, Microsoft and Google will try to utilize Twitter data to spotlight two special aspects: while the incorporation with the Bing user experience is targeted at giving “all the most recent chatter” to users with breaking news, rumors and sports talk, Google likes to utilize users’ tweets for “real-time observation, say, snow conditions at your favorite ski resort.”

Twitter incorporation will also possibly play a big role in the future Google Social Search, which is due to start in November as a “Google Labs” plan and will let users present results from people in their social networks. As for other apps — aggregation of user reviews, most chatted topics, etc. — we’ll just have to wait and see.